According to Star Motorcycles, it remains king of the hill among metric cruisers (might as well lump Victory in there) in America. Since 2007 the Yamaha sub-brand has maintained its position as “the second most recommended brand,” coming in behind you know who (Harley).
Contributing to Star’s success is its big-bore custom-style Raider, winner of our Mainstream Chopper Shootout. The turnkey custom theme seems a safe bet these days.
Industry data provided by Star shows that 73% of the mid-size cruiser segment consists of custom-style cruisers. We only have to look to Honda’s surprisingly popular Fury as some hard evidence to support this dat